2019 Video Advertising Methods
Video advertising has steadily been on the rise and continues to climb that ladder here in Boston, Massachusetts. Tons of marketers are utilizing video content to advertise and educate their consumers on their products and services. If you haven’t already noticed the most popular video advertising methods, let us lay them out for you:
Over The Top Advertising
Over the top (OTT) advertising describes content providers that distribute streaming video over the internet, such as subscription video on demand like Netflix, Hulu, HBOGo, and Roku advertising. There is also transactional video on demand, which includes iTunes, Amazon, and Google Play, and ad-supported video-on-demand – Youtube, Twitch, and Vimeo. OTT allows marketers to create personalized, shorter ads by utilizing targeting and advanced analytics. The ads being played on an OTT streaming service can not be skipped or blocked.
In-Stream
In-stream ads play in the video you are watching online either before, during, or after the video plays on your device. If you are a frequent watcher of videos on YouTube, the YouTube advertisements here in Boston are typically the types of ads you see. For advertisers, this is an exclusive way to make sure their product is seen. Some YouTube video ads are able to be skipped after a handful of seconds, but others require that you watch the entire ad from start to finish.
User-Generated Content
Word-of-mouth marketing is key when it comes to your brand. Most people tend to trust the average person’s content more than the actual brand’s. Seeing a product or service in use by someone whose job isn’t just to sell it seems to be more reliable to consumers because it is simply more authentic. User-generated content can be pictures, videos, reviews, social media posts, or anything of the like created by an unpaid user of your product or service. Pushy selling is no longer the best way to impress a customer; build connections and relationships and get them excited to be (or become) a loyal customer!
Utilizing these strategies to spread the word about your brand will surely get future – and current – customers to take interest. Today, advertisers have a variety of new and creative ways to connect with consumers online and tell their story in a compelling way that feels more informative or entertaining and less like an ad. Get creative and captivate your audience! For help with your next big idea, contact Viamark Video online or give us a call today! We provide numerous services including videography, video editing, television production, and much more. We are located in the Boston area and cover all of New England.