Why Video Marketing Is a Powerful Advertising Tool

Has your business been struggling with sales and building its brand?  Web video could be exactly what you are missing. This new advertising tool has become increasingly popular and companies are seeing major results.  There are many benefits to introducing your company to the world of video marketing in Boston and here are just a few of them!

Increase Sales

Videos are great for boosting your companies sales.  According to this study, 74% of customers who viewed a video about a product ended up purchasing it.  These conversions are extremely beneficial and can help you increase brand awareness.  Videos are not the cheapest form of marketing; however, if they are directly related to an increase in sales, it could be something your company wants to learn more about.  

Improved SEO

Another great benefit of using video marketing is that you are going to increase the amount of time a user spends on your website.  Based on this study, “you’re 53 times more likely to show up first in Google if you have a video embedded on your website.”  Your companies search engine rank is extremely important when it comes to conversions and a video on your website can have a large, positive impact.    

Better Engagement

Videos are everywhere these days, especially in large cities such as Boston.  Most people do not have the time or energy to read a long post or product description; however, they will sit back and watch a video.  Videos are perfect for all ages and they build trust with the customer. They are also great at engaging customers because they are able to explain everything in detail without being too wordy and confusing.  Videos are also going to help your business increase their community engagement because people are more likely to share a post that contains a video. Mobile users are also a growing population and if you are able to engage them with your business’ video you are going to be gaining customers.  

If you are looking for a fun, profitable, new way to showcase your company and their products or services, try video marketing.  You are going to reach more users and keep their attention for a longer period of time. Overall, this new marketing tool is producing positive results and every company should join the trend.  

At Viamark Video, we are not only a television production company, but we can also help you with your entire video strategy from copywriting to video production to video distribution right here out of Boston, Massachusetts.