What Type of Video Should I Create for My Business? What Type of Video Content Should I Create for My Business?
Without a doubt, all brands need a video marketing strategy, especially in a competitive city such as Boston. If you aren’t creating video content for your business, it’s time to start! There are so many things you can do with video; the possibilities are endless. Not sure where to start when planning to create social media videos for your business? Let us inspire you with some options of videos you can create:
Demo Videos
Do you have a complicated product that may require a demonstration? Showcase how your product works with a product demonstration video or training video! You can walk consumers through how to use your product, or do an unboxing video to show your product in use in real-time.
Brand Video
Allow your audience to learn more about your mission and vision with a branded video that will truly intrigue them and leave them wanting more. This type of video will allow you to tell your business’s story, enticing your target audience. You will be building awareness for your brand and attracting more customers.
Educational Video
This type of video can be more informative; it can be an instructional video to teach your audience something new or feed them knowledge about your business and solutions. These also have more than one use: your sales team can use them when working with customers.
Testimonial Video
Potential customers want to know if your product really works, and how it looks in action. Get your most loyal customers on camera and let them prove to the world that your products or services are as great as you say they are. Did your product/service help them overcome a certain challenge? Allow them to tell the story! Real people telling real stories will surely attract customers. Our clients see great results from their customer testimonial videos and patient testimonials.
No matter which you choose, or if you choose to do them all, good video production and marketing will increase engagement across platforms. It is such a versatile tool, and analytics for your web video will help you figure out how to adjust your strategy. It’s time to get filming! Viamark Video is located in the Boston MA area and we can provide you with video pre-roll advertising, video syndication, branded video content, media buying and much more. Visit us online or contact us today!