Secrets to Video Marketing
If you haven’t heard it before, video production in Boston is essential for marketing strategies. There are so many possibilities when it comes to creating video content, so what are the best practices for keeping viewers engaged and creating a great social media video? Keep reading to find out:
Stories Over Sales
Tell a story that connects with your viewer rather than focusing on driving sales. The better you tell the story, the more likely your viewers will understand your company. But be careful not to fill your video with too much fluff; it shouldn’t be longer or shorter than it takes to tell your story well. If you take too long to get to the point, viewers will lose interest. If it’s too short, you might leave out details or not leave an impression.
Opening Seconds
You want to create a video campaign so captivating that you grab viewers’ interest instantly, especially if your video is one of many on their news feed. Give clarity as to what your video is about within the first few seconds. Create a hook by giving a quick preview of what’s to come in the video so your viewers will be excited to see what’s next. Facebook and YouTube allow you to upload a thumbnail for your video, so take advantage of this rather than just the default video-still.
Target Relevant Audiences
Not only can you use targeting with Facebook Ads, you can target every post on your Page to a selected audience. Facebook allows you to segment audiences by age, gender, locations, and languages. Only the people in those audiences that you choose can see the post. You can also target by interests, so people who like your Page and share one or more of the interests you’ve chosen will be more likely to see your post.
Tell Silent Stories
Videos on Facebook autoplay with sound on, unless your phone is on silent mode. So for those that keep their phone on silent, it is important to consider your sound and vision media, how you can make your video engaging for viewers who watch silently. Think about using caption overlays so those users can follow along. Some alternatives include eye-catching visuals, text-heavy descriptions, and subtitles.
CTA’s
Optimize your videos with calls to action. They don’t always have to lead to sales either; your CTA’s can include “Subscribe to my channel,” “Follow/Like this page,” “Share this video,” etc. You can place your CTA’s during the post-roll, mid-roll, or pre-roll advertising.
Viamark Video
Viamark Video takes video marketing in Boston to the next level. We can help you to reach your target audience, here in Boston or wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.