A Free Gift for You!
In the spirit of the holidays, we have 2 gifts for you.
First, we know this is a very busy time of year, so we’re going to keep todays blog nice and short. And second, there is a free gift below if you want to claim it.
As promised, today I’m going to give you an overview of 2 key components to an effective “About Us” video for your company/practice.
- Your Core Purpose aka “Your Why” – Don’t just talk about WHAT you do or HOW you do it better/different than your competitors…make sure to talk about WHY you do it. This is your purpose…beyond profit. Your core customers/patients will connect with your WHY and will become your raving fans.
- Storytelling – Make sure to include your backstory. Not sure what this is…we can help you find it. Your backstory typically ties into your WHY and will be the thing that truly differentiates your business/practice from all your competitors. And then tell your story in a compelling way that interests and motivates your viewers. This gets into the “How”…which is the next step in the process.
There’s more, but I promised to keep it short today.
Fact: Every organization has a core purpose and great story to tell that will differentiate them from their competitors
This is the best way to connect with your customers/patients/students. There are a lot of different ways to tell your story. Want to learn how? Sign up for a FREE Video Strategy Session and we’ll figure it out with you.
Thanks for your time today…enjoy the holidays!
And if you’d like to see a sample “About Us” video that our Viamark team produced, please see this video for The University of Mt. Olive below.
