Scroll… Scroll… Thumb Stop.
We all do it. You get on Facebook or Instagram and you start scrolling through your feed.
Your thumb or fore finger moving up and down as images and posts go flying by until something grabs your attention.
According to Facebook, one of the things that grabs its unfair share of our attention is videos.
In fact, they reported that people gaze 5 times longer at videos than static ads on Facebook.
Which is why we started offering what we call “Thumb Stop Videos”.
Want to see a couple quick examples…just click below.
Don’t worry they’re all 30 seconds or less…
Dental Place- Instagram Video
Bobrek Engineering – FB Video
Viamark – Animated Video
And if you’re thinking about running video ads on FB, here’s another important stat to be aware of: 85% of FB Videos are watched without sound. So we recommend developing concepts with strong visual images, text, motion graphics etc.
There are a lot of different ways to tell and distribute your story to grow your business. Not sure how? Sign up for a FREE Video Strategy Session.