Social Media Ads

With Facebook and Instagram Ads, we are showing your display or video ads across all devices on both platforms.

We can place your ads on any and all of the Facebook properties including:

In the Facebook Newsfeed (We ONLY run News Feed ads, not the right-hand column display ads), Facebook Messenger App, Facebook Audience Network, Facebook Marketplace, Facebook Stories, Facebook Search

Instagram Newsfeed Ads and Stories – Ads run in the News Feed or Stories of the users you are targeting.

These ads can be: Single Image or Carousel Ads, Collection Ads, Event Response Ads, Job Listing Ads, Lead Ads, Branded Content Ads

Types of Targeting We Use:

Artificial Intelligence (AI)

Showing your display ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices. How Does It Work? Think of AI Targeting as a funnel, the targeting starts wide and gets more narrow as the machine learning algorithm gets more data about who/what is causing clicks and conversions.

Retargeting

Following people after they leave your website and showing them your display ad, on other websites and apps they go to, across all devices. Only 2% of website traffic converts the FIRST time they come to a website. The key to getting people to do what you want them to do is FREQUENCY (In this case, reminding them to come back to your site multiple times).