The 4-1-1 on Video Advertising
Millions of people watch Facebook videos every single day, especially in large cities such as Boston where social media seems to take-over sometimes. But don’t forget all the other social media platforms out there, too! Imagine the abundance of people that come across video after video; the numbers are unbelievable. If you aren’t using video advertising, you are missing out on a wonderful opportunity. However, if you don’t have a solid video advertising strategy, you may not receive the full advantages. There’s more you need to know:
Decide On Your Goals
Know what you want to accomplish with your streaming advertising. Do you want to increase brand awareness? Create a certain feel for your brand? Drive engagement? Whatever it may be, creating a marketing strategy will help you find an answer as well as help you make strategic decisions about your content. It will also help you avoid common mistakes like forgetting video SEO.
Pick Your Platform
Video works differently on each platform. Consider the platforms you are already using; it may be a good idea to start your video advertising on platforms you are already using. This way, you will already have an audience, especially if you have put forth effort into cultivating a following. You don’t want your potential customers to have to play hide-and-seek on different social networks just to find you.
Target Your Video Advertising
Do an analysis of your target demographic to find your ideal customer, considering their age, interests, income, and location. You can then buy social media ad space to make sure that the people who are most likely to respond to your ads actually see them. Focus on creating videos that your current audience will enjoy, and that will spark interest for others to watch as well.
Take Your Time
Create a posting schedule rather than throwing all your content out there at once. One or two videos a week is typically ideal. When posting, you won’t want to overload your followers with solely video if that is not what they’re used to. Slowly integrating your video content will give you a good sense of what your followers react well to.
Consider Length Options
The length of your video will depend on the sort of ad you are making. Ads typically last about 30 seconds, but if you want to optimize for the internet, try 15 to 20 seconds. You can even work with 10-second ads if you have a great concept. If you are feeling unsure, create a 15-second version and 30-second version of a video ad, and do A/B testing to see which one your audience responds best to.
Viamark Video
A video without strategy is like a car without an engine. Strategy is essential. Viamark Video is a film production company in Boston that will provide you with video pre-roll advertising, video SEO, video syndication, branded video content, web videos and more. Contact us today!