The Stages of Video Ad Creation

If you have not yet utilized video advertising, you may be wondering what the video ad creation process looks like. It helps to find a video creation agency, such as Viamark Video, either before or during the first step of the process. Located in Massachusetts, Viamark Video has numerous services including streaming video advertising, media buying, video campaigns, and pre-roll advertising all here in the Boston area. Here’s a breakdown of the process and what you can expect:

Conception

The first step of a video campaign in Boston is to come up with the concept for the video. What purpose do you want it to serve? This may include an explainer video, product video, or a brand story video. Once you make this decision, you will need to come up with an angle. Do you want to have an emotional appeal or would you rather go with a humorous approach? This all comes down to the audience you want to connect with. Brainstorm multiple ideas and start with the ones that you think your potential customers will identify with.

Video Creation

Creating your video can take time. Videos may require casting calls, creating sets, and shooting the actual video. If you opt for an animated video, that process typically includes a planning stage, storyboard stage, and then creation. Viamark Video has the equipment and experience needed to create your compelling and effective video advertisement in Boston. 

Editing

During this stage, your video will be edited as needed. This can include many things, such as adding sound effects or music, adding visual effects and text overlay, closed captioning, improving lighting and colors, sharpening the focus, etc. 

Online Video Placement 

Once your video is complete, you will need to create an advertising strategy for each platform you want to run campaigns on. This includes choosing your targeting, writing the copy (including headline and text description), setting your ads to run, and monitoring them. 

Video marketing thrives off of creativity and originality and we understand Bostonians. There is no universal way to do video advertising; what works for one brand may not work for another. This advertising tactic will continue to grow in the coming years, so get started with your video ads by contacting Viamark Video today.