Video Advertising Trends in 2019

Video marketing is dominating the way businesses in Boston advertise in 2019. Don’t miss out! You can expect to see much more in this next year, and here are some of the trends you may stumble upon:

Shorter Video Ads

With such an abundance of video campaigns in Boston, there is endless competition for advertisers. Customers will only watch what they find relevant, engaging, and valuable. This has resulted in much shorter attention spans for video viewers, which has declined the amount of time people spend watching ads. It has become a priority for advertisers to tell their brand’s story in under 15 seconds to beat the “skip” button… or create really compelling content so people want to continue watching longer.

Mobile-First Advertising

It has become clear that consumers rely on their phones for news, shopping, and entertainment in their everyday lives. As a result, brands have begun to make their websites, ads, and services mobile-friendly. Social media video advertisements are being created in an upright format known as “vertical video.” Many brands create these vertical advertisements for platforms like Snapchat, Instagram Stories, and Facebook.

Facebook In-Stream Ads

In-stream ads consist of 5-15 second videos placed directly within live and on-demand videos on mobile devices. They are non-skippable streaming ads and can also be optimized for video views, brand awareness, app installs, reach, or engagement. These in-stream ads can also deliver on Facebook’s Audience Network, allowing advertisers to show people ads while watching videos on third-party websites and apps.

Adding online videos to your marketing campaign can prove to be effective and engaging. Contact us at Viamark Video, a corporate video production company located in Boston, Massachusetts, and we’ll show you how to do it right!