Video is Vital to Your Marketing Strategy

There are so many ways marketers can use video to promote their products and services here in Boston, Massachusetts. They can be used for YouTube advertising, landing pages, emails, etc. If you have yet to include video in your digital marketing strategy, you may get left in the dust by your competitors. How can video marketing grow your business?

Improving SEO

If your video content sparks your consumers’ interest, it can drive traffic to your website. Traffic and click-through rates are key Google ranking factors, so the more clicks your videos get, the higher your website will rank on search engine results pages. Did you know that Google can recognize image elements with a video as well? It can catalog relevant keywords here in Boston, giving you a great advantage when it comes to video SEO. Keep your videos under two minutes to get the most engagement. Optimize your videos and create eye-catching thumbnails to really grab your viewers’ attention. 

Keep Users on Your Page

The average user spends much more time on a website with video content than they do with any other type of content. Many people are more entertained by video than they are by reading text on a page. It is also possible that people retain information better when it is explained in video form. Create branded videos and demos to reach your target audience and get them exploring your website.

Shares

Social media videos get tons more shares than text and image content. They have a certain entertainment quality that plain text just doesn’t have. They also bring value by providing tips, tricks, and hacks that you can see rather than having to try to imagine after reading about it.

Captivation

By combining sound and vision media, video marketing catches our attention and keeps it more than text does because it brings audio and visual movement together as one, which is something text simply cannot do. Most of the information humans retain in the brains is visual, which means viewers will retain a message better through video than they would through text.

Conversions

Video on a landing page can increase conversions by 80%. They offer a much more detailed description of your product or service than a simple photo can, so get your viewers engaged with a good video and they will be more likely to retain the message you are trying to convey. When they watch your videos and become more trusting of your brand, that trust will lead to more conversions.

Viamark Video

Viamark Video, a Boston digital productions company takes video production and video marketing to the next level. We can help you to reach your target audience, wherever they are watching. We create effective and affordable video content for your website, YouTube, social media, and new emerging online channels for local and regional clients. It all starts with good storytelling, so just contact us. We’ll listen to your story, and then help you tell it.